Design Plus

The Design Journal curates design resources for you from around the world and helps you interact with other designers. The app uses AI to suggest design news, trends, inspiration, and videos based on your preferences and interests. It also helps you build a community to connect with other designers and see what content they like.

I performed extensive user testing, including cognitive walkthroughs, A/B testing, user journey optimization, and ergonomics, and developed continuously on ideas to create a natural user interface!

Type

UI/ UX Design

Timeline

Nine Weeks

Class

Web Adv: Mobile Design

Tools

XD, Figma, Sketch

Problem Statement

Design an app prototype that could give designers their daily dose of inspiration and help them stay ahead of the curve.

The Solution

How I got here?

Focus on User Interviews

I started conducting user interviews to figure out what features designers needed. Some main takeaways that we learned during this period were:

“I usually look at Behance and Pinterest to know what’s going on in my industry. I think it’s tough to find the right design resources that are tailored to my needs.”
“Since I’m a product design major, I would love to know more about the new machinery and materials in the market. I’m also really interested in knowing about current trends in the industry.”
“I’m interested in knowing about both local as well as foreign design news and trends. I think I get to know about updates of tools and software through promotional emails, which can be hard to navigate.”

Competitor Analysis

The vital part of this whole process was to evaluate other existing design resource apps and figure out how my app stand out and add value. I look at existing design apps, news apps, tailored content apps, and various other sources to draw inspiration and figure out what was missing.

Scope & Constraints

My scope was mainly limited to coming up with a relevant, creative prototype and addressed the problem with a consistent, clear visual language that spoke to the target audience. The project was created under nine weeks for a class at Parsons School of Design, New York.

Accessibility

The design system provides sufficient contrast ratio and adheres to WCAG & ADA guidelines. Below is a color proof to simulate Color Blindness (Deuteranopia)